Stockholm, January 26, 2023 – Populum, a Nordic leader in employee surveys, sponsors the Magnet Awards Swedish Championship in Employer Branding. Each year, the Magnet Awards organizes the competition where employers' best projects that strengthen the employer brand are evaluated and awarded.
Populum sponsors the contest, specifically the Culture & Engagement category, this year.
"Populum's contribution and way of challenging the traditional employee survey are both inspiring and a natural step in creating sustainable and attractive employers," says Julia Sjövall, Head of Marketing at Oddwork (one of five agencies organizing the competition). "We are thrilled and proud to call Populum a sponsor in this year's Magnet Employer Branding Awards edition."
The Magnet Employer Branding Awards highlight work with high strategic relevance, is creative, and has demonstrated measurable impact and return on investment. Of the three assessment areas, the biggest emphasis is placed on the results of the projects.
"Populum wants to drive the development of Employer Branding," explains Johannes Midtbö, CEO at Populum. "The big trend in 2023 is that a strong Employer Brand is based on honesty. Your employer brand must be credible and correctly reflect a strong and sustainable organization from within. Populum's innovative technology enables organizations to strengthen ambassadorship among existing employees. We believe this is the only sustainable Employer Branding strategy."
Employers compete with their best employer branding projects in six categories: Attraction, People Tech, Diversity & Inclusion, Culture & Engagement, Grand Prix, and Open Class.
"We are delighted to sponsor the Magnet Awards and the 'Culture & Engagement' category," says Sighsten Dahl, CCO at Populum. "Having a strong employer brand is very much about culture and engagement and is close to our passion for measuring and working with the employee experience. As the data-driven company we are, we think it's extra fun that the jury is looking for impact and not just ambitious activities when they choose the winner. We are excited to participate and celebrate the contributions in this year's edition."